Scruffy Sartorial Shoots

The Casely-Hayford Spring/Summer 2012 Collection is Fit for a Gentleman

Very few menswear lookbooks will grab your attention like the Casely-Hayford Spring/Summer 2012 Collection. A fine collection of brightly colored tailored clothing is on full display here, with a scruffy star to show off each piece.

When it comes to elegant clothing for the modern man, British fashion is always a safe choice. The Casely-Hayford Spring/Summer 2012 Collection is an excellent example of fine British tailoring, full of vibrant prints, sharp cuts and multifunctional pieces. The lookbook was shot by Katinka Herbert, an up-and-comer on the fashion photographer scene. Her shots and direction of the bearded model, along with the decorative settings, add much depth to the character of the clothing. The clothes are elegant and sharp but can be worn for any occasion.

Multifunctional Clothing
The Casely-Hayford Spring/Summer 2012 Collection includes multifunctional pieces that address the need for practicality and versatility in men's clothing.
Scruffy Style
The scruffy style showcased in the lookbook of the Casely-Hayford Spring/Summer 2012 Collection could inspire a trend towards a more relaxed and casual approach to menswear.
Vibrant Prints
The use of vibrant prints in the Casely-Hayford Spring/Summer 2012 Collection could lead to a trend of bolder and brighter patterns being used in menswear.

Sectors Adopting This

Fashion
The fashion industry can take inspiration from the Casely-Hayford Spring/Summer 2012 Collection to create and market men's clothing that is both stylish and functional.
Photography
The Casely-Hayford Spring/Summer 2012 Collection's lookbook provides photography professionals with an example of how to create a visually appealing and memorable fashion shoot.
Retail
Retail industries can capitalize on the popularization of scruffy style and multifunctional clothing by offering similar products that target the modern man's fashion needs.
SCORE
4.1 out of 10
GENDER
90% Men10% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 48%
Activity 66%
Freshness 8%