The Carven Fall/Winter 2013 Campaign Features Model Lukas Badnjar
Tana Makmanee — August 8, 2013 — Fashion
Creating a fashion advertisement that can showcase the pieces of clothing in a bold and impressive manner is not the easiest of tasks, but this Carven Fall/Winter 2013 campaign creatively utilizes a stark forest backdrop to put a striking emphasis on its menswear clothes.
With this Fall/Winter 2013 collection seemingly pointing to a more edgy and dark theme, what better way to showcase that brooding feeling than by showcasing their models against a dark, forest background? The Carven Fall/Winter 2013 campaign is going back to nature to contrast its beautifully tailored ensembles with a more rustic and earthy background.
Showcasing model Lukas Badnjar and shot by photographer Viviane Sassen, this Carven Fall/Winter 2013 campaign is sure to have fashionistas craving to see more of this stunning collection.
With this Fall/Winter 2013 collection seemingly pointing to a more edgy and dark theme, what better way to showcase that brooding feeling than by showcasing their models against a dark, forest background? The Carven Fall/Winter 2013 campaign is going back to nature to contrast its beautifully tailored ensembles with a more rustic and earthy background.
Showcasing model Lukas Badnjar and shot by photographer Viviane Sassen, this Carven Fall/Winter 2013 campaign is sure to have fashionistas craving to see more of this stunning collection.
Trend Themes
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Dark Forest Advertising — Opportunities for fashion brands to utilize unconventional natural environments in their advertising campaigns.
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Edgy Menswear — Trend towards a darker, edgier theme for menswear fashion collections.
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Nature as Contrast — Utilizing earthy and rustic natural backgrounds as a contrast for showcasing high-end fashion collections.
Industry Implications
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Fashion — Opportunities for fashion brands to incorporate unconventional natural elements into their advertising and marketing campaigns.
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Photography — Demand for photographers capable of incorporating natural elements into their fashion photography.
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Outdoor Recreation — Interest in outdoor recreation and exploration leading to a unique opportunity for fashion brands to market high-end clothing in natural environments.
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