A carnival merch collaboration between contemporary streetwear label Stüssy and London-based Deviation has launched both in-store and in the digital environment. The partnership is to commemorate the aesthetics and values of Notting Hill Carnival, which is considered to be "the largest street party in Europe." In particular, the event celebrates the "Caribbean and black diasporic culture in London," meaning that it is highly needed in the region and beyond.
The carnival merch by Stüssy and Deviation is a great example of brands attempting to propel forward the good in these types of events. The t-shirt is heavy on graphics and it combines "a large Deviation graphic along with Stüssy branding."
Consumers can purchase it for £42 GBP.
Photo Credits: Walid Labri