For some kids, being sent away to summer camp is no fun, but the Carnival Cruise kids 'Camp Ocean' is one voyage kids will want to be part of.
With over 700,000 kids sailing on Carnival ships annually, the Camp Carnival program needed an overhaul. Now, Camp Carnival has been rebranded as Camp Ocean and just as summer camps on land would be woodland-themed, more than 200 of the activities at Camp Ocean share an aquatic theme, such as social, music and discovery games. Upon completion of an activity, kids are rewarded with a special Camp Ocean badge. The camp is suited for three different age groups, including kids between the ages of two and 11.
Currently Camp Ocean only runs on the Carnival Freedoms ship, but Carnival Vista will be equipped with a Creative Cove, Party Reef and even more fun rooms for Camp Ocean in 2016.
What Makes This Trend Stand Out
- Rebranded Summer Camp Experience
- There is an opportunity to create innovative summer camp experiences that cater to specific themes and interests, such as the aquatic-themed Camp Ocean on Carnival Cruise ships.
- Interactive and Rewarding Activities
- Developing interactive activities with rewards, like special badges, can enhance the engagement and enjoyment of summer camp participants.
- Expansion of Onboard Camp Programs
- There is potential to expand similar camp programs to other cruise ships, offering unique experiences for kids during their vacations.
Sectors Adopting This
- Cruise Industry
- The cruise industry can benefit from reimagining onboard kids' programs to attract more families and enhance their overall vacation experience.
- Hospitality Industry
- Hotels and resorts can explore creating themed summer camp experiences to provide unique and engaging activities for young guests.
- Recreation Industry
- Recreation facilities, such as community centers and sports clubs, can incorporate specialized summer camp programs to cater to different age groups and interests.
