Danish actor Mads Mikkelsen stars in the latest ad spot promoting Carlsberg 0.0. Health conscious consumers who are cutting back on drinking, or those who identify as 'sober-curious' are often looking for alternatives to alcohol that satisfy the craving. Carlsberg is throwing its hat in the ring with the launch of its alcohol-free beer.
The clever ad spot promoting the product as a sleek alternatives for younger consumers features Mikkelsen boasting about all the things he can do better sober. The funny montage includes the actor playing tennis, parking a car, balancing, and skipping over his own ad. Ultimately, the actor's famously cool Hollywood demeanour was leveraged to position the product as a stylish alternative to alcohol.
Image Credit: Carlsberg, Grey Europe