Carley Blayney stars in this candid editorial for The Ones 2 Watch, an online fashion publication. The face from Photo[Genics Agency dons an understated look that consists of plain tank tops, loose denim shirts and patterned skirt garments.
Carley is a Long Beach, California native and is captured by photographer Dawn DiCarlo in low-key and effortlessly cool shoot. When interviewed by The Ones 2 Watch, the model named, animals, sunsets and rain as her favorite things and included running, painting and days spent at the beach as her hobbies of choice.
The Ones 2 Watch Carely Blayney feature is youthful and spontaneous. Its aesthetic is fresh and carefree, featuring candid model closeups that are not enhanced with too much makeup or added camera effects.
What's Driving This Trend
- Candid Fashion Editorials
- The trend towards unstaged, minimalist fashion photography offers opportunities for brands to showcase their products in a more authentic way.
- Understated Fashion
- The popularity of understated fashion allows for brands to explore simpler and more minimalistic designs. This trend can also lead to the development of environmentally conscious and sustainable fashion options.
- Youthful and Spontaneous Aesthetics
- Brands can differentiate themselves by incorporating more spontaneous and carefree aesthetics in their campaigns. This trend creates opportunities to appeal to a younger and more digitally connected audience.
Who This Affects Most
- Fashion
- As seen in this editorial, fashion brands can experiment with more minimalist and spontaneous styles to appeal to younger generations and differentiate themselves in various clothing categories.
- Photography
- Photographers can experiment with more candid and minimalist styles that put the focus on the model and the fashion rather than elaborate setups, lighting, and background construction.
- Digital Media
- In a world where authenticity is increasingly valued, publications and social media platforms that feature candid and unedited images can stand out from the more overly staged and edited content, leading to more engagement with followers.
