The Original Flava Caribbean Cookbook was created by a family that wanted to pass down its authentic recipes to consumers.
The cookbook was curated and written by the brothers Craig and Shaun McAnuff, who were inspired by the recipes their mother and grandmother made as they were growing up. The Caribbean Cookbook offers 70 "authentic and modern Caribbean recipes" and offer healthy ingredient alternatives for those looking to enjoy flavorful food while also staying conscious of their diet. The pair also offer an all purpose seasoning, a curry powder seasoning, a jerk BBQ sauce and a jerk marinade paste in order to round out their recipes.
5% of the proceeds the brothers earn from selling their Caribbean Cookbook will help to feed some of the less fortunate children in Jamaica.
What Makes This Trend Stand Out
- Authentic Cookbook Craze
- Consumers are seeking authentic and culturally rooted cookbook collections that offer healthy alternatives and represent undiscovered flavors and traditions
- Socially Conscious Curation
- Authors and brands are seeking to do good in the world by donating proceeds to charitable causes related to their book's culture, origin, or content
- Flavorful Seasoning Offerings
- Brands and chefs are creating a range of organic and natural seasoning products that complement and expand upon cookbook recipe offerings
Sectors Adopting This
- Cookbook Publishing
- Publishers are looking for new voices that can offer culturally rich recipe collections with an emphasis on health benefits and unique flavor combinations
- Food and Beverage
- Businesses in the food and beverage industry are developing products that cater to the growing demand for authentic and adventurous flavors, using natural and organic ingredients
- Charitable Organizations
- Organizations dedicated to improving the lives of communities are partnering with cookbook authors and food brands that represent their culture or origin and donate proceeds to fund social programs and services
