Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

CareerBuilder Super Bowl Spot Brings Back the Chimps

 - Jan 30, 2012
References: careerbuilder & adweek
This year's CareerBuilder Super Bowl spot again features personified chimpanzees, something that consumers demanded after seeing the company's funny ape-filled ad during last year's Super Bowl.

Why do so many people love the crazy chimps in the CareerBuilder Super Bowl ads? Well, the commercials do a great job of comparing your co-workers to apes, showcasing how incredibly stressful and annoying it can be when you're not in the job you want. According to Jennifer Grasz, a spokeswoman for CareerBuilder, the campaign is something that "job seekers identify with and act upon."

This year's CareerBuilder Super Bowl spot, made by an in-house agency, cost the company $3.5 million. Check out the amusing sneak peek for the ad here.