This year's CareerBuilder Super Bowl spot again features personified chimpanzees, something that consumers demanded after seeing the company's funny ape-filled ad during last year's Super Bowl.
Why do so many people love the crazy chimps in the CareerBuilder Super Bowl ads? Well, the commercials do a great job of comparing your co-workers to apes, showcasing how incredibly stressful and annoying it can be when you're not in the job you want. According to Jennifer Grasz, a spokeswoman for CareerBuilder, the campaign is something that "job seekers identify with and act upon."
This year's CareerBuilder Super Bowl spot, made by an in-house agency, cost the company $3.5 million. Check out the amusing sneak peek for the ad here.
Why This Trend Is Growing
- Personification Marketing
- Personifying animals or objects in advertisements to create relatable content for audiences.
- Humorous Ads
- Creating commercials that use comedy to showcase a product or service, drawing in viewers with funny content.
- Employee Stress Culture
- Addressing the negative impact of employee stress and burnout, and highlighting solutions or services that can improve workplace culture.
Industries Being Reshaped
- Advertising
- Integrating humor or personified elements into marketing strategies for increased audience engagement.
- Human Resources
- Creating services and tools to address employee job stress and burnout, and promote a healthy workplace culture.
- Film and Entertainment
- Utilizing humor and personification in film and television to create comedic content that can appeal to a wide audience base.
