Trend Hunter's CEO and innovation keynote speaker Jeremy Gutsche's newest business career book, Better and Faster: The Proven Path to Unstoppable Ideas, is a wealth of knowledge for readers to uncover new and highly effective success strategies. In particular, Gutsche emphasizes the need to be open to change and evolution as a guaranteed variable in any industry.
Spotting winning opportunity can be difficult, especially when one isn't accustomed to anticipating the certainty of continual change. Gutsche recommends that stepping outside of routine and what's currently trending is an ideal method to uncover new opportunity and set yourself up with an asymmetrical advantage. This is ideal for beating out competitors and preparing yourself for what's potentially coming next in your trade. While it is important to be aware of trends, diverging outside of trend can keep you one step ahead of the game.