More and more, designs for products are being sourced from the crowds and in particular, a company’s own customers. Such is the case for CardsInk cards. The company’s greeting cards are chosen designs by its customers.
Customers wishing to submit a design to CardsInk cards simply visit the company’s site and upload their designs. Other visitors can vote on the card designs they like best and then CardsInk cards picks the designs that have been voted on the most and prints them for sale in its store. Winning card designers receive $100 USD, as well as an extra $50 if their designs get reprinted.