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Festive Pecan Cookies

Mrs. Fields Created a New Caramel Pecan Cookie for the Holiday Season

— September 20, 2019 — Lifestyle
It may only be September, but Mrs. Fields is already gearing up for the holiday season with the release of a new Caramel Pecan Cookie. Available from select stores for a limited time this fall, the chewy new treat is the perfect way to ease into chilly fall days.

Mrs. Fields new Caramel Pecan Cookie is inspired by everyone's favorite holiday dessert: pecan pie. However, this isn't just any pecan cookie. Mrs. Fields takes the treat to the next level by dipping a sugar cookie in cinnamon and sugar, topping it with chopped pecans, and then finishing the whole thing with a sweet caramel drizzle. As Chief Executive Officer Josh Kirschbaum puts it, "Cookie lovers of all kind will enjoy the newest seasonal addition to the other delectable treats we offer."


Image Credit: Mrs. Fields.
Trend Themes
1. Holiday-themed Treats - Opportunity for food companies to release limited-time holiday products to drive sales during the holiday season.
2. Innovative Flavor Combinations - More food companies can explore unique and unconventional flavor combinations to attract consumers looking for something new.
3. Seasonal Products - Limited-time seasonal products can create a sense of urgency and excitement among consumers and increase sales.
Industry Implications
1. Food and Beverage - Opportunity for food companies to innovate with new products and flavors to capitalize on seasonal demand and boost sales during the holiday season.
2. Retail - Retailers can leverage unique seasonal products to attract customers and drive more foot traffic to their stores.
3. Hospitality - Hotels and restaurants can incorporate seasonal products into their menus to capitalize on holiday-themed food and drink trends and offer something new to customers.
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