Is it a Car or a Skateboard?
Lena White — February 22, 2007 — Autos
References: nissan.ch & boardstation.de
In an ad that seems like a scene from a video game, the Nissan skateboard car ad makes Nissan's car look playful and youthful while integrating the car nicely into pop culture.
The automobile industry already grooves with the youth, so it is great to see this fresh new commercial clip, which seems to make Nissan more trendy, especially for the younger and sportier generation.
Implications - Younger consumers are looking for products they can relate to. Items that integrate personal detail into them are more appealing to the youth demographic than ones simply completing a function. Companies could integrate this element of personality into their products to be more appealing.
The automobile industry already grooves with the youth, so it is great to see this fresh new commercial clip, which seems to make Nissan more trendy, especially for the younger and sportier generation.
Implications - Younger consumers are looking for products they can relate to. Items that integrate personal detail into them are more appealing to the youth demographic than ones simply completing a function. Companies could integrate this element of personality into their products to be more appealing.
Trend Themes
1. Personalized Products - Companies could integrate elements of personality into their products to appeal to the youth demographic.
2. Youth Marketing - Younger consumers are seeking products they can relate to, presenting opportunities for companies to tailor their marketing strategies towards this demographic.
3. Pop Culture Integration - Integrating products into popular culture can make them more appealing and trendy, as demonstrated by the Nissan skateboard car ad.
Industry Implications
1. Automobile - Opportunity for automobile manufacturers to create playful and youthful advertisements to appeal to the younger and sportier generation.
2. Consumer Goods - The demand for personalized products presents opportunities for companies in the consumer goods industry to incorporate personal detail and customization into their offerings.
3. Marketing and Advertising - With youth marketing becoming increasingly important, marketing and advertising agencies have a chance to develop strategies that resonate with younger consumers and integrate popular culture elements.
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