Interactive Dealership Guides

Parkers' Car Buyer's Guide Explains Showrooms, Test Drives and More

Got your sights set on a new car this year? The folk over at car reviews and motoring advice website Parkers have developed this useful and interactive car buyer's guide to help consumers with the process of purchasing a new vehicle.

The guide takes users through the three main stages of buying a vehicle: hitting the showroom, test-driving a car and doing the deal -- you’ll find this guide super handy, whether you’re a first-time buyer or seasoned motorist. Three of Parkers’ finest experts helped to shape the guide, so rest assured you’re in safe hands. Walk through the showroom, take a car for a spin and shake hands with the dealer on a deal well done.

Haven't got time to read the piece online? Download the handy PDF checklist so that you can take it to the showroom to ensure you're getting the best deal.

Interactive Dealership Guides
Interactive dealership guides will help consumers in the process of purchasing a new vehicle.
Online Car Buyer’s Guide
An online car buyer's guide that takes users through the three main stages of buying a vehicle is going to make purchasing a car simple.
Expert Assistance in Car Buying
Expert assistance in creating car buying guide is going to attract and retain more customers.

Sectors Adopting This

Automotive
Interactive dealerships are transforming the automotive industry.
Technology
Interactive dealership guides represent a disruptive innovation for the technology industry.
Marketing and Advertising
Expert assistance in creating car buying guide can be utilized by marketing and advertising agencies to deliver strategic messaging.
SCORE
2.5 out of 10
GENDER
70% Men30% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 35%
Activity 33%
Freshness 8%