For many people on Instagram who have a way with photos but not necessarily words, caption writing for their posts can be tough. To help users come up with that clever, heartfelt or hilarious sentence, two professional copywriters created 'Captional Gains' to fill a literary void in the social media world. Patrick DeYoung and Chamsseddine Abdelhafidh came up with a free service that can be used by both individuals and brands that provides users with 10 "captions that don't suck" to choose from.
This outsourcing of caption writing may seem slightly absurd or unoriginal to some, however, the founders are of the opinion that a good caption only enhances an excellent photo that's been taken by the user themselves. In this world of social capital garnered through likes and shares, Captional Gains may indeed be a great success.