If you've ever wished you could take your favorite cereal as a to-go snack, now you can with the release of two new Cap’n Crunch Bars.
As the name suggests, Cap’n Crunch Bars take real Cap’n Crunch cereal pieces and turn them into handy snack bars. Released by The Quaker Oats Company, the new Cap’n Crunch Bars come in two tasty varieties: Crunch Berries and Peanut Butter Crunch. The former is made from red, green, blue, and purple cereal pieces that are drizzled with a sweet icing-like coating. On the other hand, the Peanut Butter Crunch variety features peanut buttery rice crisps are topped with a rich chocolatey drizzle.
Both the new Crunch Berries and Peanut Butter Crunch Cap’n Crunch Bars will be available beginning in April 2021.
Image Credit: The Quaker Oats Company
Why This Trend Is Growing
- Sweet Cereal Snacks
- The rise of sweet cereal bars as a popular snack option presents an opportunity for the food industry to innovate with more flavors and ingredients.
- Breakfast-on-the-go
- Cereal bars offer a convenient option for busy consumers who want an easy breakfast or snack, creating opportunities for the food industry to explore new packaging options and distribution channels.
- Childhood Nostalgia-inspired Products
- Sweet cereal snacks, like Cap’n Crunch Bars, tap into consumer nostalgia for childhood favorites and offer opportunities for brand extensions and new product lines in the food industry.
Industries Being Reshaped
- Food and Beverage
- As sweet cereal bars become a popular snack option, the food and beverage industry can capitalize on this trend by creating new products with different cereal flavors and ingredients.
- Packaging
- The rise of breakfast-on-the-go presents an opportunity for the packaging industry to create convenient and sustainable packaging solutions for cereal bars.
- Retail
- The popularity of sweet cereal snacks as a convenient breakfast or snack option creates an opportunity for retail companies to expand their product offerings and create new marketing strategies focused on convenience and nostalgia.
