Capitello Designs

 - Dec 8, 2007   Updated: Jun 15 2011
References: nova68
Now here's a classic chair, if there ever was one. Since the Roman columnesque lounger is made from white resin polymer plastic, it can be used outside as well as in. The fun part is that it may not be recognized as a lounge until it's been admired as art. It was designed by the famous Capitello who has had works displayed in the MoMa.

Implications - With an increase in the importance of original home decor items, one of the best ways a company can capitalize on this movement is by creating stylish, decorative novelty items. By appealing to the public's desire for home originality and ornamentation, a company stands to create a strong connection with a design-savvy consumer.