As its name suggests, Canowater is canned water, as appose to bottled, that's serving as a larger effort to promote environmental consciousness at the London Zoo.
Designed by the fashion designer Christopher Raeburn, these sleek cans serve as a more sustainable alternative to single-use water bottles. According to Canowater's company founder Josh White, "Aluminium has the highest recycling rate of any drink out there, recycle a can and it could be back on the shelf in as little as six weeks".
To entice consumers to opt for this conscious alternative, the company has designed these special edition cans that have been stamped with an adorable shark design. In addition, each can arrives with a reusable lid.
Image Credit: Canowater
Why This Trend Is Growing
- Sustainable Canned Water
- Opportunity for companies to innovate and promote sustainable alternatives to single-use plastic water bottles using recyclable aluminum cans.
- Fashion-designed Containers
- Opportunity for companies to collaborate with fashion designers to create sleek and stylish reusable container designs for eco-conscious consumers.
- Special Edition Packaging
- Opportunity for companies to leverage special edition packaging designs to entice consumers to choose sustainable alternatives over single-use plastic products.
Industries Being Reshaped
- Beverage Industry
- Opportunity for beverage companies to switch to sustainable canned water options to reduce plastic waste and appeal to eco-conscious consumers.
- Fashion Industry
- Opportunity for fashion companies to collaborate with eco-friendly brands to design reusable containers and packaging to promote sustainability.
- Retail Industry
- Opportunity for retailers to stock and promote sustainable canned water and other eco-friendly products to meet the increasing demand of environmentally-conscious consumers.
