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Canon 'Your Second Shot' Campaign Gives Sullied Snaps a New Life

 - Dec 6, 2010
References: usanon
Canon's 'Your Second Shot' is a project to recreate and recapture moments that didn't turn out perfectly the first time.

There are usually no do-overs of important moments. With this project, Canon is helping people recapture lost moments by bringing them back to the place where the photo first went wrong and recreating the whole thing.

In one story, Canon takes a woman back to Barcelona to recapture a photo in the plaza where her parents first met. In another, Canon brings back CBGBs for one night so a band can relive their first performance and get a better image from the show.