Canon last night held a star-studded bash in London's Brick Lane to celebrate the 10th birthday of their IXUS range. Sushi, passion-fruit mojitos and diamond-encrusted cameras were the order of the day.
The Diamond IXUS is covered with 380 diamonds and sports a price-tag to suit - that'll be â‚¬40,000 (around $50,000) please, madame... (GadgetCandy)
Implications - The glamor of high-end lifestyles is difficult to achieve, but that dream is not lost on people who wish to live it one day. The integration of even just one lavish element will have companies convincing consumers that they have something luscious and expensive so that they're craving for a posh lifestyle is satisfied.