Products like canned tomatoes aren't often associated with being modern or fresh, but the Italianavera line of new can designs aim to change this perception.
Designed by nju:comunicazione, the cans are outfitted with a neon base color that has been accented with hearts and imagery that forms a pattern rather than bold brand names. The brand name is discreetly placed vertically along the side of the can in order to put the focus more on the branding and design of the packaging itself.
Canned foods stand as a versatile option in the grocery store yet are beginning to be overlooked by consumers in lieu of fresher options. The Italianavera canned tomatoes identify how brands can respond with branding that is far more modern and appealing to younger consumer demographics.
Stylized Canned Fruit Branding
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