Consumers want to support independent, female-owned cannabis brands like Happi beyond simply buying products and now, they can participate cannabis investment opportunities that are more accessible than ever before. Happi is the first cannabis beverage to launch a fundraising campaign on Wefunder, an online fundraising platform that democratizes investment opportunities. Through the platform, Happi is making it possible for people to get started with a minimum investment of just $250.
Lisa Hurwitz, President and Co-Founder of Happi, says "Many passionate cannabis consumers have been locked out of sharing in the financial success of the category because of sky-high investment minimums." Now, the accessible cannabis investment opportunity is helping to shape a more equitable industry.
Key Themes Behind This Trend
- Accessible Cannabis Investments
- Creating more accessible ways for people to invest in the cannabis industry will help democratize investment opportunities and make the industry more equitable.
- Supporting Independent, Women-owned Cannabis Brands
- Consumers want to support independent, female-owned cannabis brands like Happi, presenting an opportunity for investors to support socially conscious businesses in the industry.
- Democratizing Investment Opportunities
- Online fundraising platforms like Wefunder are democratizing investment opportunities in the cannabis industry and presenting new ways for investors to get involved.
Where This Applies
- Cannabis Investment
- The cannabis investment industry can benefit from creating more accessible investment opportunities, supporting socially conscious businesses, and democratizing investment opportunities.
- Online Fundraising
- Online fundraising platforms like Wefunder present new opportunities to democratize investment and support socially conscious businesses in the cannabis industry.
- Socially Conscious Investing
- Investors who prioritize supporting socially conscious businesses can find opportunities to invest in independent, female-owned cannabis brands through platforms like Wefunder.
