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Alexey Seoev's Ballerina Candy Wrapper Appears to Be Dancing

 - Apr 24, 2014
References: behance.net & thedieline
Taking inspiration from the two twists that keep a candy in its wrapper, Russian designer Alexey Seoev created the Ballerina candy wrapper. The candy packaging features a small illustrated ballerina on it, who is mid-pose and has her grey tutu is formed by the bottom twisted wrapper.

Packaging for the Ballerina Candy Wrapper itself is targeted towards those who are dancers themselves, since the candy is designed to suppress appetite and help ballerinas maintain a trim figure for dancing. The pink color scheme seems like a natural one to associate with female ballerinas and using the image of a ballerina on the candy is quite a brilliant one, since it speaks directly to its target audience in a very playful, but simple way.