Harrods' Glow-in-the-Dark Candy Advent Calendar is a treat for all ages, as it's filled with sweet treats and a playful packaging design that lights up at sundown. The festive countdown contains everything from classic seasonal treats like candy canes to fizzy baubles, all of which are vegetarian-friendly and sure to satisfy those with a sweet tooth.
While kids of all ages have enjoyed candy advent calendars throughout the month of December for years on end, this glow-in-the-dark countdown offers a magic experience that creates excitement for both days and nights.
Along with the festive red Glow-in-the-Dark Candy Advent Calendar, Harrods also makes a Glow-in-the-Dark Chocolate Advent Calendar that shares daily milk chocolate treats and a green packaging design with stars and snowflakes that illuminate when it gets dark.
Image Credit: Harrods
What's Driving This Trend
- Glow-in-the-dark Packaging
- Developing packaging designs that light up at specific times can create new, exciting experiences for consumers.
- Vegetarian-friendly Treats
- Offering vegetarian-friendly holiday treats can expand a company's customer base to include those who may otherwise have dietary restrictions.
- Non-traditional Advent Calendars
- Creating unique and playful twists to traditional holiday products, such as advent calendars, can help differentiate a company from competitors and attract new customers.
Who This Affects Most
- Confectionery
- Developing new, vegetarian-friendly candies and chocolates and innovative packaging designs for season-specific products can diversify a company's offerings and set them apart in a crowded market.
- Holiday Decorations
- With non-traditional and unique takes on traditional holiday products like advent calendars, the holiday decorations industry has opportunities to refresh and expand their product portfolios and demographics.
- Retail
- Including creative and unique products in holiday merchandise offerings can attract new customers and drive seasonal revenue for retail stores.
