To introduce her first-ever range of candles, luxury handbag designer Anya Hindmarch created a concept candle store in London called 'Anya Smells.'
The outside of the store features the brand's familiar Anya Hindmarch logo with the designer's last name crossed out and replaced with "SMELLS!" as though the storefront has been vandalized. This playful detail is carried through to the inside of the space, which continues the playful, lighthearted theme.
The candles in the range embody scents like fresh and floral Sun Lotion, soft Baby Powder and dark and woodsy Coffee. In-store, these scented candles are displayed on a train set that passes through a nostril on a large model of a nose. This display will be familiar to consumers who have seen the online film promoting the new Anya Hindmarch candles.