The Prince of Wales & Holt Renfrew Boast the Campaign for Wool
References: holtrenfrew
The Campaign for Wool is a new partnership that highlights the collaborative efforts of His Royal Highness The Prince of Wales and Holt Renfrew. The initative celebrates the versatile and style-forward qualities of the material, while also recognizing its incredible functionality and high thermal properties. Moreover, the marketing initative seeks to place wool as a "natural, biodegradable and renewable resource," advocating for its implementation in the collection of all brands — big or small.
The Campaign for Wool specifically features British wool, boasting offerings from luxe Canadian designers such as SMYTHE, Mikhael Kale, and LINE. The silhouettes are said to embrace a timeless aesthetic and unparallel attention to detail. Consumers will have access to this collection starting September 23rd, 2019.
The Campaign for Wool specifically features British wool, boasting offerings from luxe Canadian designers such as SMYTHE, Mikhael Kale, and LINE. The silhouettes are said to embrace a timeless aesthetic and unparallel attention to detail. Consumers will have access to this collection starting September 23rd, 2019.
Trend Themes
1. Campaign for Wool - Opportunity for brands to promote wool as a versatile, style-forward, and eco-friendly material.
2. British Wool - Growing demand for British wool in the fashion industry due to its timeless aesthetic and attention to detail.
3. Luxe Canadian Designers - Collaboration opportunities for Canadian designers to showcase their wool-made lines and tap into the eco-friendly fashion trend.
Industry Implications
1. Fashion - Fashion brands can capitalize on the Campaign for Wool by highlighting wool-made lines and promoting their eco-friendly qualities.
2. Textile - The British wool industry can benefit from the growing demand for wool in fashion, leading to increased production and sales.
3. Retail - Retailers like Holt Renfrew can leverage the Campaign for Wool to attract eco-conscious consumers and drive sales of wool-based products.
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