The Campaign for Wool is a new partnership that highlights the collaborative efforts of His Royal Highness The Prince of Wales and Holt Renfrew. The initative celebrates the versatile and style-forward qualities of the material, while also recognizing its incredible functionality and high thermal properties. Moreover, the marketing initative seeks to place wool as a "natural, biodegradable and renewable resource," advocating for its implementation in the collection of all brands — big or small.
The Campaign for Wool specifically features British wool, boasting offerings from luxe Canadian designers such as SMYTHE, Mikhael Kale, and LINE. The silhouettes are said to embrace a timeless aesthetic and unparallel attention to detail. Consumers will have access to this collection starting September 23rd, 2019.