Lifeguard-inspired Editorials

CR Fashion Book’s Eighth Edition Stars Model Camila Morrone

Perhaps it's no coincidence that the latest photoshoot starring model Camila Morrone, Al Pacino’s stepdaughter, appears to have been inspired by the hit television show Baywatch. After all, Dwayne 'The Rock' Johnson is set to star in a movie inspired by it. Also, the cult classic is the perfect way to welcome the spring and summer seasons. Especially with Camila Morrone in the suits.

Shot by photographer Sebastian Faena, Camila Morrone was styled by Carine Roitfeld. She is set to appear in the eighth edition of CR Fashion Book. Dubbed the "Americana" issue, it appropriately features a the stars and stripes of the United States flag. Although her look is fairly natural, bold streaks of red and blue are place on her cheeks and lids for some added visual interest.

Baywatch-inspired Fashion
Fashion brands can create a line of clothing that is inspired by iconic television shows that have a large cultural impact.
Natural Makeup with Bold Touches
Beauty companies can create makeup tutorials or products that focus on natural looks with bold pops of color to add visual interest.
Americana-themed Editorials
Magazines or brands can create editorials or products featuring Americana motifs or themes, especially around patriotic holidays like Fourth of July or Memorial Day.

Sectors Adopting This

Fashion
Fashion brands can leverage nostalgic cultural references and iconography from television shows and movies to create clothing lines.
Beauty
The beauty industry can innovate by creating new makeup looks and products inspired by natural looks and bold touches.
Media
Magazines and editorial brands can optimize their content to reflect popular cultural references, such as Americana motifs and themes, to attract larger audiences.
SCORE
6.8 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 99%
Activity 98%
Freshness 8%