The Calypso Light Drinks Contain No Sugar and 5 Calories Each
Michael Hemsworth — March 27, 2020 — Marketing
References: drinkcalypso & drugstorenews
The Calypso Light drinks are a new range of refreshments from the brand that will deliver exceptional flavor and refreshment for lemonade fans to enjoy. The new lemonades come in four flavor options including Original Lemonade, Strawberry Lemonade, Ocean Blue Lemonade and Southern Peach Lemonade, which are all contain zero grams of sugar and just five calories each. The drinks will launch in early April 2020 at Kroger locations at a price point of $1.79 with additional retail availability to follow as the year progresses.
CEO of King Juice Company David Klavsons spoke on the new Calypso Light drinks saying, "We’re passionate about our island-inspired drinks, and we love watching our community unwind, relax and experience a mini ‘vacation in a bottle.' Launching just in time for summer, the light line is perfect for sugar and carb-conscious consumers; we created these drinks to help more people enjoy all the delicious flavors Calypso is known for, regardless of their diets or health needs.”
CEO of King Juice Company David Klavsons spoke on the new Calypso Light drinks saying, "We’re passionate about our island-inspired drinks, and we love watching our community unwind, relax and experience a mini ‘vacation in a bottle.' Launching just in time for summer, the light line is perfect for sugar and carb-conscious consumers; we created these drinks to help more people enjoy all the delicious flavors Calypso is known for, regardless of their diets or health needs.”
Trend Themes
1. Sugar-free Beverages - The rise of calorie and sugar-free beverages opens up opportunities for beverage companies to innovate and create flavorful products that cater to health-conscious consumers.
2. Island-inspired Products - The popularity of island-inspired products, such as the Calypso Light Drinks, presents an opportunity for businesses to create unique and exotic products that evoke feelings of relaxation and vacation.
3. Low-calorie Alternatives - As more consumers become health-conscious, there is a growing demand for low-calorie alternatives that still deliver great flavor, presenting an opportunity for businesses to create innovative products that cater to this need.
Industry Implications
1. Beverage Industry - With the rise of sugar-free, low-calorie beverages, the beverage industry has an opportunity to create new product offerings that cater to health-conscious consumers while still delivering on taste.
2. Food Retail Industry - As consumers continue to prioritize health and wellness, the food retail industry has the opportunity to expand its offerings to include more low-calorie, sugar-free products that align with these consumer preferences.
3. Hospitality Industry - The trend towards island-inspired products creates an opportunity for the hospitality industry to create unique and immersive experiences that transport consumers to different parts of the world, even if just for a moment.
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