The all-new Calvin Klein fragrance CK2 is cleverly designed to be an androgynous scent that allows both men and women to enjoy. The fragrance has a fresh note with a hit of spiciness and wood that provides a musky note that transfers well with both male and female chemistries.
The CK2 perfume features a light blend of wasabi, floral notes, mineral splash and musky wood to create a fusion of both male and female aromas. The ad campaigns accompanying the fragrance further drive home the dual gender use with four panels that capture different types of relationships from male and female to males with males and females with females.
As women and men enjoy a variety of similar scents, androgynous perfumes allow for both genders to experiment with scents typically reserved for the other in an approachable way.