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The New Calvin Klein Campaign Taps into the Kardashian Clan

 - Aug 2, 2018
References: explorelvinklein & designtaxi
Much like some of its previous branding projects, this heritage-rich Calvin Klein campaign taps into the Kardashian-Jenner family for an expressive photoshoot. On one hand, the project is infused with the immediacy and importance of family. On the other, it strongly benefits from the incredible popularity of the subject themselves.

Photographer Willy Vanderperre captures the elegant, familial and life-celebrating 2018 Calvin Klein campaign. In the series of monochromatic shots, the Kardashians are seen wearing iconic "heritage-inflected monogram styles from [the brand's] underwear and jeans range." The beauty of motherhood is subtly hinted at as well during the 2018 Calvin Klein campaign. The eight-months pregnant Khloe Kardashian is portrayed with an unparallel elegance that suggests purity and happiness.

Photo Credits: Willy Vanderperre