Much like some of its previous branding projects, this heritage-rich Calvin Klein campaign taps into the Kardashian-Jenner family for an expressive photoshoot. On one hand, the project is infused with the immediacy and importance of family. On the other, it strongly benefits from the incredible popularity of the subject themselves.
Photographer Willy Vanderperre captures the elegant, familial and life-celebrating 2018 Calvin Klein campaign. In the series of monochromatic shots, the Kardashians are seen wearing iconic "heritage-inflected monogram styles from [the brand's] underwear and jeans range." The beauty of motherhood is subtly hinted at as well during the 2018 Calvin Klein campaign. The eight-months pregnant Khloe Kardashian is portrayed with an unparallel elegance that suggests purity and happiness.
Photo Credits: Willy Vanderperre
Key Themes Behind This Trend
- Heritage-inflected Monogram Styles
- Opportunity for brands to tap into the popularity of heritage-inflected monogram styles in their fashion campaigns.
- Family-centric Branding
- Opportunity to create campaigns that highlight the importance of family and evoke a sense of immediacy.
- Celebrity as Brand Ambassadors
- Opportunity for brands to leverage the incredible popularity of celebrities by featuring them as brand ambassadors in their campaigns.
Where This Applies
- Fashion
- Fashion brands can incorporate heritage-inflected monogram styles and family-centric branding in their campaigns.
- Photography
- Opportunity for photographers to capture expressive and elegant shots that highlight the beauty of family and motherhood.
- Advertising
- Opportunity for brands to enhance their campaigns by featuring popular celebrities as brand ambassadors.
