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Limited Fall-Ready Streetwear

READYMADE Joins Cali Thornhill Dewitt on a Limited FW20 Capsule

— April 22, 2020 — Lifestyle
READYMADE works in collaboration with Cali Thornhill Dewitt on a special collection for the Fall/Winter 2020 season full of limited edition items. The range is made up of hoodies, graphic tees, and a notable leather jacket -- these are made to boast a timeworn design aesthetic to embody a vintage look overall.

The collection made its original debut earlier this year in January in Paris. The graphics feature tattoo-style graphics printed throughout the pieces and the hoodies are made from high-quality 30-thread cotton fabric. It is also complete with a large drum tumbler to give it a natural crackled visual. Due to the printing process, the dyes are able to boast longevity and retain the overall quality.


Image Credit: Fashion Press
Trend Themes
1. Limited Edition Streetwear - Disruptive innovation opportunity: Explore collaborations with artists and designers to create unique limited edition streetwear collections.
2. Vintage-inspired Fashion - Disruptive innovation opportunity: Incorporate timeworn design aesthetics and vintage elements into current fashion lines to appeal to nostalgic consumers.
3. Longevity-focused Prints and Dyes - Disruptive innovation opportunity: Develop printing techniques and dyes that offer longevity and retain quality, appealing to sustainability-conscious consumers.
Industry Implications
1. Fashion and Apparel - Disruptive innovation opportunity: Utilize collaborations and vintage-inspired designs to create unique and highly sought-after fashion pieces.
2. Art and Design - Disruptive innovation opportunity: Foster partnerships with fashion brands to showcase art and design through limited edition streetwear collections.
3. Printing and Textile - Disruptive innovation opportunity: Develop new printing techniques and sustainable dyes for the fashion industry to enhance the longevity and quality of garments.
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