READYMADE works in collaboration with Cali Thornhill Dewitt on a special collection for the Fall/Winter 2020 season full of limited edition items. The range is made up of hoodies, graphic tees, and a notable leather jacket -- these are made to boast a timeworn design aesthetic to embody a vintage look overall.
The collection made its original debut earlier this year in January in Paris. The graphics feature tattoo-style graphics printed throughout the pieces and the hoodies are made from high-quality 30-thread cotton fabric. It is also complete with a large drum tumbler to give it a natural crackled visual. Due to the printing process, the dyes are able to boast longevity and retain the overall quality.
Image Credit: Fashion Press
Why This Trend Is Growing
- Limited Edition Streetwear
- Disruptive innovation opportunity: Explore collaborations with artists and designers to create unique limited edition streetwear collections.
- Vintage-inspired Fashion
- Disruptive innovation opportunity: Incorporate timeworn design aesthetics and vintage elements into current fashion lines to appeal to nostalgic consumers.
- Longevity-focused Prints and Dyes
- Disruptive innovation opportunity: Develop printing techniques and dyes that offer longevity and retain quality, appealing to sustainability-conscious consumers.
Industries Being Reshaped
- Fashion and Apparel
- Disruptive innovation opportunity: Utilize collaborations and vintage-inspired designs to create unique and highly sought-after fashion pieces.
- Art and Design
- Disruptive innovation opportunity: Foster partnerships with fashion brands to showcase art and design through limited edition streetwear collections.
- Printing and Textile
- Disruptive innovation opportunity: Develop new printing techniques and sustainable dyes for the fashion industry to enhance the longevity and quality of garments.
