The Calgary Zoo 'Dinosaurs Alive' campaign will definitely have you shaking in your bones. Produced by advertising agency Trigger, which is based in Calgary, Canada, this print campaign will certainly have dinosaur lovers excited (either in delight or fear, depending on your bladder).
The dinosaurs for Calgary’s exhibit are so lifelike that the ads depict zookeepers using all sorts of precautions in maintaining them, although these dinos can’t possibly be real. The slogan then reads, “More real. More scary.”
They’re so scary that the keepers even use long sticks to feed the herbivores!
The Calgary Zoo 'Dinosaurs Alive' Exhibit Campaign is Scary
Luisa Amanda Gomes — June 18, 2010 — Marketing
References: calgaryzoo.org & advertlover