Caleño Light & Zesty is a new ready-to-drink non-alcoholic spirit that marries tropical, citrus and spice flavors. The light and fresh no-alcohol spirit explores "the joy of not drinking" with a range of ingredients like Inca berry, pineapple, coriander, juniper berry, cardamom and citrus peel, so that adults will find they're not missing out on a flavorful experience.
On consumers' changing behaviors, Caleño founder Ellie Webb says: “We know that many consumers have adopted a more balanced approach to drinking alcohol in lockdown, which put a stop to most social activities usually associated with drinking, and we also know that many will be looking to maintain these new habits as we come out of lockdown."
Key Themes Behind This Trend
- Non-alcoholic Spirits
- Increasing demand for non-alcoholic spirits presents opportunities for new flavor innovations.
- Ready-to-drink
- Growing interest in convenient and on-the-go drinks presents opportunities for ready-to-drink non-alcoholic spirits.
- Healthy Lifestyles
- The trend towards healthier lifestyles presents opportunities for non-alcoholic beverages that offer unique and flavorful experiences without the negative effects of alcohol.
Where This Applies
- Beverage Industry
- Non-alcoholic spirits could disrupt the traditional alcoholic beverage industry by providing a healthier alternative without sacrificing flavor.
- Hospitality Industry
- Ready-to-drink non-alcoholic spirits could provide bars and restaurants with an easy, flavorful, and healthier alternative to traditional alcoholic cocktails.
- Health and Wellness Industry
- Non-alcoholic spirits with unique and healthy ingredients like Inca berry and citrus peel could appeal to health-conscious consumers, creating opportunities in the health and wellness industry.
