Cafe Gratitude has a unique take on what to charge for one specific dish on its menu. The 'I am Grateful' dish stems from the cafe's determination to run a socially responsible business; the idea is that customer's can pay whatever they can afford for the meal.
Although the suggested asking price for the meal is $7, Cafe Gratitude will not turn away anyone with less means. The cafe, located in San Francisco, serves a menu that is comprised entirely of vegan and organic treats. What is really noteworthy about the pricing structure is that normally people living on a tight budget would not be able to also eat healthy and high-quality foods. Cafe Gratitude has a model of generosity that may make other restaurants take notice.