Cafe Etico is a Vancouver-based social enterprise that donates 100% of the profits from its organic, fair trade coffee beans in support of human rights initiatives in Latin America. The philanthropic coffee brand pays at least of 20% over the fair trade minimum and directs their financial support to the British Columbia-based non-profit CoDevelopment Canada.
Cafe Etico also organizes tours to Nicaragua and Guatemala to visit the organic, shade-grown and bird-friendly coffee farms that provide the brand's java. The non-profit's partners in Latin America work to create a sustainable system for small farmers while they are also dedicated to contributing to a positive model of global trade.
Contact Information
Cafe Etico website
Cafe Etico on Facebook
Cafe Etico on Twitter
CoDevelopment Canada on Twitter
What's Driving This Trend
- Philanthropic Coffee Brands
- There is an opportunity for coffee brands to differentiate themselves by supporting social causes and donating profits.
- Farm-to-table Tourism
- Sustainability-focused coffee brands can offer farm tours or other experiences for coffee drinkers looking to learn more about the origins of their beans.
- Fair Trade Advocacy
- Companies advocating for fair wage practices can help raise awareness about the struggles of small farmers and promote a more equitable global trade system.
Who This Affects Most
- Coffee and Tea
- The coffee industry can leverage sustainability practices, social justice initiatives, and ethical business practices to create a unique brand and loyal following.
- Tourism
- Farm-to-table tourism in the coffee industry is a unique niche that appeals to consumers interested in sustainability and ethical business practices.
- Non-profit and Social Enterprise
- Non-profits and social enterprises that partner with coffee brands can help raise awareness and funds for human rights initiatives and sustainable farming practices.
