What do you get when you take Motor Trend's “Car of the Year†and drop in Corvette's new mammoth ZR1 6.2-liter supercharged engine, then punk up the body trim and add hi-end interior features? You get the 550 horsepower, 550-lb-ft of torque, 2009 Cadillac CTS-V.
The 2009 Cadillac CTS-V with Corvette engine will make it a serious challenger for any sports sedan that the Europeans can make.
Implications - The 2009 Cadillac CTS-V will sport a new front and rear that will make it distinguishable as a sportscar. You can purchase the vehicle in a six-speed manual or, for the first time, an automatic transmission with paddle-shifters. The interior is just as remarkable as the exterior and even features a high-end Bose sound system.
What's Driving This Trend
- Sports Sedan Dominance
- The use of a Corvette engine in the 2009 Cadillac CTS-V presents an opportunity for disruptive innovation in the sports sedan market.
- Luxury Performance
- The hi-end interior features of the 2009 Cadillac CTS-V present an opportunity for disruptive innovation in the luxury car market.
- Paddle-shift Technology
- The introduction of paddle-shifters in the automatic transmission of the 2009 Cadillac CTS-V presents an opportunity for disruptive innovation in the automotive industry.
Who This Affects Most
- Automotive
- The use of Corvette engine and paddle-shift technology in the 2009 Cadillac CTS-V presents disruptive innovation opportunities in the automotive industry.
- Sports Sedan
- The introduction of the 2009 Cadillac CTS-V with a Corvette engine presents disruptive innovation opportunities in the sports sedan market.
- Luxury Car
- The hi-end interior features of the 2009 Cadillac CTS-V presents disruptive innovation opportunities in the luxury car market.
