In honor of the upcoming Halloween festivities, Cadbury candy decided to add creepy packaging to enhance the consumer's experience. The designers at Robot Food used a great amount of imagination to create this year’s spooky packaging.
The brand used iconic Halloween imagery to unleash its inner ghouls. One of the most notable design is seen on Cadbury’s 'Mini Rolls.' The slender package features a classic witch-like broom on the front, while the side reads “if the broom fits….fly it!” Among this clever imagery and phrases, the packages show cartoon graveyards, bats, spiders and black cats.
Robot Food was able to design a creepy candy packaging that neatly fused the themes of spooky Halloween with the playful confection brand. This type of branding will appeal to both adults and children who will be out trick-or-treating at the end of the month.