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H&M Semacode

 - Sep 12, 2007
References: gizmodiva & newlaunches
If you love shopping, and you own a phone, you'll flip for this trend! Forget going to stores or even shopping online, now you can shop straight from the billboards thanks to a hi-tech new campaign. Just snap a photo of the Semacode on the latest H&M ads, and you'll have full access to their fashion catalog! The items can be bought from your phone and charged to your mobile's account.

"Brands are resorting to high-tech measures to lure customers into buying their products at instant whim," reports NewLaunches. "The latest techie style is the Semacode tag that actually lets you shop for the product as soon as you lay your eyes on it. But this H&M style has gone one level up and offers an opportunity to shoppers to shop at an impulse."