Pop-Tarts Teams Up With Banner Butter to Launch a Butter Kit Collab
Niko Pajkovic — November 9, 2021 — Lifestyle
References: bannerbutter & hypebeast
Iconic toaster pastry Pop-Tarts has partnered with artisan butter brand Banner Butter to launch a full-range Butter Kit. The collaborative kit includes classic Pop-Tarts flavors: Frosted Strawberry, Frosted Brown Sugar Cinnamon, and Frosted Chocolate Fudge, all of which will come packaged with six kinds of slow-cultured butter for consumers to test out on their pastries.
Butter flavors in the kit include Sea Salt, Cinnamon with Cardamon and Ginger, Honey Habanero, Strawberry Chocolate, Balsamic Fig with Caramelized Onion. In addition, the Butter Kit will come with a 101 Guide that will include descriptions for each flavor and pairing recommendations.
“It’s thrilling to hear how passionate some Pop-Tarts fans are about topping our toaster pastries with butter — they’re taking their Pop-Tarts love to a new level,” said Sarah Reinecke, senior director of marketing, portable wholesome snacks at Kellogg Company.
Image Credit: Banner Butter
Butter flavors in the kit include Sea Salt, Cinnamon with Cardamon and Ginger, Honey Habanero, Strawberry Chocolate, Balsamic Fig with Caramelized Onion. In addition, the Butter Kit will come with a 101 Guide that will include descriptions for each flavor and pairing recommendations.
“It’s thrilling to hear how passionate some Pop-Tarts fans are about topping our toaster pastries with butter — they’re taking their Pop-Tarts love to a new level,” said Sarah Reinecke, senior director of marketing, portable wholesome snacks at Kellogg Company.
Image Credit: Banner Butter
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