The Butler Overboot Experienced a Branding Overhaul

 - Jan 12, 2015
References: polygraphe &
Polygraphe Studio was tasked with overhauling the brand identity of the Butler Overboot.

The product is hinged on its cuteness, practicality and efficiency. The boot is easy to get on, protective against the rain, muck and mud that kids are prone to get into and, best of all, its candy-colored design makes it cheerful and fun.

The web design for this product is intended to reflect the same principals. Its simplistic design allows for efficiency. Bright colors, large print and even larger graphics makes the information easily accessible. The whimsical graphics see the Butler Overboot pictured in front of nautical-themed wallpapers: think raindrops, umbrellas and anchors, playfully conveying that the boot will be able to weather the elements in style.