Push harder, work smarter, look deeper and act sooner are some of the points that are driven home in Trend Hunter CEO Jeremy Gutsche's latest business read, Better and Faster.
The book on innovation highlights six patterns of opportunity that can be used to a brand's advantage when sourcing or executing that next big idea. Studying the wins and losses of some of the world's top companies, Better and Faster is a practical guide that shows how to avoid ending up in similar situations with costly big blunders. One of the keys to becoming Better and Faster is being quick to spot opportunity on the horizon before others even realize its potential implications.
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Work Smarter, Act Sooner
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Future Festival & Malcolm Gladwell - Early Bird Deadline
Better and Faster Book Trailer
Uncovering Hidden Opportunity
Better and Faster
Direct Does Not Mean Descriptive
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