Customer focus is a driving force in any successful brand, but as Jeremy Gutsche points out in his new business innovation novel, Better and Faster: The Proven Path to Unstoppable Ideas, obsessing over your next customer is how you stay ahead of the curve. This is a key Hunter mentality strategy used to adapt to change.
Consumers are one of the key factors behind a service, product or business' prosperity. Keeping in mind that your future customers are just as important as your current ones will ensure that your brand's focus is equipped to anticipate change, divergence and adaptation.
Learn how to channel your focus onto your future customer by picking up your copy of Better and Faster HERE.
Obsess Over Your Customer
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Throw Away Your Ideas
Finding Potential in Niches
Hunt Patterns of Opportunity
The Certainty of Change
Look Beyond What's Popular
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