StartupAdventure is a business game styled like a choose-your-own-adventure where players must battle the ups and downs of launching a start-up.
The game is set up as a text-based adventure that introduces players to Rocketship Ventures, a fictive business in Silicon Valley. Players must make decisions that have to do with difficult people, challenging tasks and overall, the health of the company. As this start-up simulation game proves, taking a risk is not always advantageous and it's often required to put total faith in outside investors to see a company grow.
Throughout the game, players are able to check in by looking at emojis that express their progress in the game like being "on top of the world," or "squatting in an abandoned building, please send food." As compared to the real world, getting a "game over" in StartupAdventure doesn't have nearly as many devastating consequences.