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Colorful Credential Carriers

These Brightly-Hued Business Card Holders Have a Pantone Theme

— March 2, 2015 — Fashion
These bright business card holders are inspired by Pantone color swatches. The plastic card holder collection is the result of a collaboration between Pantone, Knud Holscher Design Studio and Danish retailer Room Copenhagen. Available online from Naiise, the colorful credential carriers are designed to look just like the celebrated swatches. The colorful business card holders are available in eight different Pantone hues, such as Anthracite, Brilliant Blue, Classic Green, Flame, Lemon, Raspberry Rose, Tea and Vibrant Orange.

The Pantone Universal series is intended for everyday living. The practical products are great not just for holding business cards, but for transit cards (like metro passes) and notes. Designed for "the style-conscious person on the go," the plastic card holders make great gifts too.
Trend Themes
1. Colorful Credential Carriers - Brightly-hued business card holders inspired by Pantone color swatches offer an opportunity for Pantone to expand its product line by venturing into organizational products.
2. Sustainability in Product Design - Pantone’s collaboration with Knud Holscher Design Studio presents an opportunity for the industry to innovate on sustainable material sourcing and manufacturing processes for colorful organizational products.
3. Personalized Office Organizers - The customizable nature of Pantone’s swatch inspired business card holders shows an opportunity for the organizational and printing industries to provide personalized office products with bright and distinctive colors.
Industry Implications
1. Design - Design companies can explore the collaboration opportunity similar to Pantone and Knud Holscher Design Studio to venture into sustainable product innovation.
2. Printing - The printing industry can take inspiration from Pantone’s customizable swatch designs to create personalized organizational products with unique color schemes and designs.
3. Office Supply Retail - Office supply retailers have an opportunity to expand their organizational product line by offering more colorful, Pantone inspired organizational products that cater to the style-conscious consumer.
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