Wildfire Experiential and Events is a Canadian event agency that impresses clients with their unique business branding concept. Founded by Kelly Thorpe and Bianca Knop, the company teamed up with advertising agency Cossette to make their branding both authentic and memorable.
The result are business cards that can actually start a fire when paired with a match. Resembling the letter W, the cards' typographic elements stay true to Wildfire Experiential and Events' name but are also used to give clients an unexpected experience. This business branding concept is unexpected and bold, mixing an eye-catching visual identity with a special element that will appeal to one's senses.
In addition to business cards, Cossette's team also created a web and mobile identity for Wildfire Experiential and Events.