25 new buses in NYC will use GPS targeted ads that change as the bus drives throughout the city. The ads, for Yell.com, will show detailed information about the area. In the same campaign there will be special bus shelters with maps where you can search for things in the area.
Implications - Advertisers that use buses as a way to get their message out are using a great method that gets viewed by thousands of potential customers per day. A catchy advertisement placed in an unexpected area will cause people to remember the ad. The featured ad campaign is also interactive which is a great way to get people using a new product quickly.