The Burton and Paul Smith Vapor Snowboard combines the finest in snowboard technology and artistic design. This incredible board takes engineering cues from NASA, making the Vapor one of the lightest and most responsive boards on snow. The base graphic will deliver a powerful statement as you speed down the slopes.
The Burton and Paul Smith Vapor Snowboard has both style and great design. This should be on your winter wish list!
Implications - Products that brighten consumer's attitudes during the winter months will continue to gain popularity as the recession has still been weighing heavily on many people. Bright, mood-lifting products will help to counteract the the hesitation consumers have against buying items that aren't necessities.