Free Trend Report Free 2018 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

'The Message is Medium Rare' is a Design-Savvy Burger Blog

'The Medium is the Message' is a burger blog that considers burgers according to a high-level design criteria.

In an effort to find the best burgers in the Bay area, San Francisco design office MINE challenged themselves to consuming and reviewing a burger a day. Christopher Simmons, one of the two designers behind the blog, explains, "It's part design blog, part food blog and 100% a labor of love (with health consequences)." Yeah, that level of burger consumption can't be good for the arteries. Still, it's all in the name of gastronomic research!

The two founders eat the same burger, take notes and finally come to a conclusion on how that burger measures up. A noble pursuit, to say the least, and one that will definitely please burger enthusiasts on the hunt!