'The Medium is the Message' is a burger blog that considers burgers according to a high-level design criteria.
In an effort to find the best burgers in the Bay area, San Francisco design office MINE challenged themselves to consuming and reviewing a burger a day. Christopher Simmons, one of the two designers behind the blog, explains, "It's part design blog, part food blog and 100% a labor of love (with health consequences)." Yeah, that level of burger consumption can't be good for the arteries. Still, it's all in the name of gastronomic research!
The two founders eat the same burger, take notes and finally come to a conclusion on how that burger measures up. A noble pursuit, to say the least, and one that will definitely please burger enthusiasts on the hunt!
Why This Trend Is Growing
- Design-savvy Burger Blogs
- Opportunity for burger chains to incorporate design and aesthetics in their branding to attract design-savvy customers.
- Burger Reviews
- Opportunity for food bloggers and influencers to capitalize on the growing popularity of reviewing burgers for a dedicated audience.
- Gastronomic Research
- Opportunity for restaurants and culinary institutes to conduct more in-depth research on burgers and their design aspects to improve customer satisfaction.
Industries Being Reshaped
- Hospitality
- Disruptive innovation opportunities for hotels and restaurants to create burger-themed pop-up events or specialty burger menus to attract design-conscious consumers.
- Marketing
- Opportunity for marketing agencies and consultants to offer design-focused branding and advertising services specifically targeted at burger chains and burger bloggers.
- Culinary Arts
- Opportunity for culinary schools and institutes to include burger design and aesthetics as part of their curriculum to train aspiring chefs in providing visually appealing burger experiences.
