'The Medium is the Message' is a burger blog that considers burgers according to a high-level design criteria.
In an effort to find the best burgers in the Bay area, San Francisco design office MINE challenged themselves to consuming and reviewing a burger a day. Christopher Simmons, one of the two designers behind the blog, explains, "It's part design blog, part food blog and 100% a labor of love (with health consequences)." Yeah, that level of burger consumption can't be good for the arteries. Still, it's all in the name of gastronomic research!
The two founders eat the same burger, take notes and finally come to a conclusion on how that burger measures up. A noble pursuit, to say the least, and one that will definitely please burger enthusiasts on the hunt!