The Bulgari Diva Collection ad campaign might star the former First Lady of France, but she brings along her sense of playfulness to the photoshoot set as much as she does her poise and elegance. A model first and foremost, she knows exactly what the camera wants. In a way, she makes the luxury jewelry pieces more attainable yet still opulent.
Shot by photographer Terri Richarson, it is no surprise that the Bulgari Diva Collection ad campaign has a relaxed feel to it. Although the Italian-French singer-songwriter put her modelling past behind her, she came back due to her love and respect for the brand. She reveals, "Bulgari is for me the symbol of passion and of this vivid and colourful Roman gaiety. Like the stones of the Seventies bracelet that my aunt wore when I was a child."
What Makes This Trend Stand Out
- Roman-inspired Jewelry
- Disruptive innovation opportunity: Create a line of modern, affordable Roman-inspired jewelry that captures the elegance and opulence of the Bulgari Diva Collection.
- Celebrity Endorsements
- Disruptive innovation opportunity: Collaborate with well-known celebrities to promote luxury jewelry brands, making them more accessible to a wider audience.
- Relaxed Luxury Ad Campaigns
- Disruptive innovation opportunity: Develop ad campaigns that showcase luxury products in a more relaxed and approachable manner, appealing to consumers seeking attainable opulence.
Sectors Adopting This
- Jewelry
- Disruptive innovation opportunity: Integrate technology, such as virtual try-on features or personalized designs, into the jewelry industry to enhance customer experience and customization options.
- Fashion
- Disruptive innovation opportunity: Combine fashion and fine jewelry to create unique pieces that appeal to the modern consumer's desire for individuality and self-expression.
- Luxury Goods
- Disruptive innovation opportunity: Explore sustainable and ethical practices within the luxury goods industry, providing eco-friendly alternatives to traditional luxury products.
