False Wall Storage

Built in Tiles Visually and Bacterially Clean Up Your Cluttered Bathroom

Whether or not you have sufficient storage beneath the sink or behind the mirror in your washroom, the Built in Tiles concept is a remarkably smart system to install. Firstly, it disguises itself as a false wall to contain your many bottles of toiletries completely out of sight, but designer Lucy Jung went even further with it.

Several of the square tiles are actually discrete cabinet doors that open up into shallow cubbies. These little nooks can be used for simply stashing items, or they can be outfitted with surprising technologies. Built in Tiles can house small drying and sterilizing chambers to reduce the risk of bacteria forming on your sopping shampoo bottles and such.

Smart Storage Solutions
The Built in Tiles concept showcases the trend of smart storage solutions for organizing and concealing bathroom clutter.
Discreet Cabinet Innovation
The discrete cabinet doors of the Built in Tiles concept exemplify a trend towards innovative and hidden storage solutions.
Sterilizing Technology Integration
The inclusion of small drying and sterilizing chambers in the Built in Tiles concept highlights the trend of integrating technology for improved bathroom hygiene.

Who This Affects Most

Home Organization and Storage
The Built in Tiles concept offers disruptive innovation opportunities for the home organization and storage industry to create more efficient and visually appealing storage solutions.
Bathroom Fixture and Furniture
The concealment and hidden storage features of the Built in Tiles concept present disruptive innovation opportunities for the bathroom fixture and furniture industry to create products that optimize space and minimize clutter in bathrooms.
Health and Hygiene
The incorporation of drying and sterilizing chambers in the Built in Tiles concept opens up disruptive innovation opportunities for the health and hygiene industry to develop new technologies for sanitizing bathroom products.
SCORE
4.2 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 56%
Activity 63%
Freshness 8%

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