Crave's Build-A-Vibe Sessions Shine Light On Female Intimacy
Justin Lam — March 13, 2018 — Naughty
Adult toy manufacturer Crave, hosted a unique experience at SXSW that gave visitors the chance to construct their own intimacy products at its Build-A-Vibe sessions. The experience was meant to be incredibly engaging, informative and personal. It also featured a quick history session on female intimacy products. The entire experience was not specifically targeted towards a single gender and featured participation from a mix of different people.
Participants at the Build-A-Vibe sessions were given the opportunity to build Crave's Duet model and were coached through the process by a Crave representative. Crave hopes that its Build-A-Vibe sessions will expand past SXSW as the company took the opportunity to announce its Build-A-Vibe tour. The tour will see the company bringing its adult toy construction experience to weddings, college campuses, trade shows and local events across the U.S.
Participants at the Build-A-Vibe sessions were given the opportunity to build Crave's Duet model and were coached through the process by a Crave representative. Crave hopes that its Build-A-Vibe sessions will expand past SXSW as the company took the opportunity to announce its Build-A-Vibe tour. The tour will see the company bringing its adult toy construction experience to weddings, college campuses, trade shows and local events across the U.S.
Trend Themes
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Intimacy Product Customization — Adult toy manufacturers can create interactive and personalized experiences for their customers through product customization sessions.
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Sex Education Workshops — Organizations can host educational sessions to promote sex positivity and increase awareness about related products and services.
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Event-based Marketing — Companies can attract customers and increase brand visibility by incorporating interactive experiences at events and other public areas.
Industry Implications
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Adult Toy Manufacturing — Adult toy manufacturers can adopt a personalized approach by offering product customization sessions to their customers.
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Sex Education — Sex education organizations can create awareness and offer workshops to promote healthy and safe sexual practices.
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Event Management — Event management companies can add value by incorporating unique and engaging experiences at their events.
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