Adult toy manufacturer Crave, hosted a unique experience at SXSW that gave visitors the chance to construct their own intimacy products at its Build-A-Vibe sessions. The experience was meant to be incredibly engaging, informative and personal. It also featured a quick history session on female intimacy products. The entire experience was not specifically targeted towards a single gender and featured participation from a mix of different people.
Participants at the Build-A-Vibe sessions were given the opportunity to build Crave's Duet model and were coached through the process by a Crave representative. Crave hopes that its Build-A-Vibe sessions will expand past SXSW as the company took the opportunity to announce its Build-A-Vibe tour. The tour will see the company bringing its adult toy construction experience to weddings, college campuses, trade shows and local events across the U.S.